Our approach

Initially we’ll subject the concept, whether our own or yours to some rigorous testing. Is it practical? Has it been done before? What’s the market? Is there space in the market? What are the unique characteristics of this product or service? Precisely how will it make money? We’ll then consider the intellectual property within the concept. Is it worth protecting through patents, trademark, design rights, copyright etc.

Next stage is market research and lots of it. Only if the idea makes it this far, do we consider its commercial fit to a number of different possible business models. For example, sell it to another company outright, a distributorship, an agency agreement or a royalties deal. Another example would be to spin off a separate enterprise dedicated to the marketing of that particular product. This can sometimes involve attracting additional investment.

We will carefully select a manufacturer or supplier with the
right skills, experience and reputation to take the design to
prototype and commercial samples for market testing.

Assuming no need for further design refinement next stage
is to set up manufacturing, packaging and logistics contracts
and then get out there and let the fun begin! Sell, sell, sell …
whether through retailer, e-commerce, wholesalers,
distributors, agents or direct to the punter! And we’re talking global!